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Improving your personal brand to improve your employability

In recent years, personal branding has become just as important as business branding.

We’d all agree that when we hear the names Adidas and Nike, 3 words come to mind. Sporty, current and up-beat. Simply put, that is branding. Amazon CEO and founder Jeff Bezos once said, "Your brand is what people say about you when you are not in the room." And it works just the same for an individual. We’ve collated a list of pointers and advice on how to create and grow your personal brand to improve your employability, particularly online.

Define yourself

As with anything, planning is a must. Ask yourself “Who would I like to be?” “How would I like to be portrayed?” “What would I like to be remembered for?” By asking yourself these questions, you can start creating the ideal version of you. By identifying what key traits you would like to have, you can start to remodel yourself and start setting yourself goals to work towards.

Put yourself in an employer’s shoes said “Much in the same way you research companies to determine whether you want to make a purchase or use their services, employers dig deep and research you.” Our advice would be to Google yourself as this will give you an idea of what employers finds when they search for you too. In the majority of cases, your social media pages will appear, which leads us to our next point.

Be careful what you post online

Your social media profiles summarise you as a person online and the ‘you of today’ isn’t the same as the person you were 10 years ago. Our advice is to have a clear out of your social media, just like you’d have a clear out of your wardrobe. Be sure to remove any ancient posts or pictures that may come back to haunt you in the future.

Use LinkedIn to your advantage

If you don’t already have a LinkedIn account, we highly suggest creating one. Not only is it a fantastic platform to connect and interact with the right people within your industry, it’s also a great way to learn new things and keep up to date on all the latest industry news. Aim to stay active on LinkedIn, posting relevant articles to your sector and interacting with your connections. If you’re struggling to find content, you can try using the website Klout.

If you’ve got it, flaunt it

Depending on the type of work you do, you could create a website to display your talents. Creating a website nowadays couldn’t be easier. There are many sites that have templates for various purposes, industries etc. A great example would be Wix. They have designs for a wide range of industries where you can showcase your work at no cost. Say for example you’re a Graphic Designer, you have the ability to upload your designs quickly and easily into 1 of many templates that look slick and professional, with the freedom to make tweaks where necessary. This will maximise how much of your work you’re able to showcase including only a short link to your website on your CV.

Get involved in events

Whichever industry you work in, there’s a very high chance there’s an event being held this year within travelling distance. By attending as many as you can, it is not only an interesting learning experience, but it’s the perfect opportunity to network with other people within your industry. Sometimes it’s not necessarily what you know but who you know that will get your foot in the door.

Share your knowledge

Sharing knowledge is a great way to build trust and real, lasting relationships with your connections. It proves you know what you’re talking about and people are more likely to come to you if they need advice or information. You become a reliable and approachable source leading to recommendations and valuable connections from others in your field.

Building a personal brand isn’t easy but if you work hard at it, the hard work will pay off. We hope you found these tips useful and if you have any additional advice, we’d love to hear it! Join in the conversation on LinkedIn, Twitter and Facebook.


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