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Improving your personal brand to improve your employability
In recent years, personal branding has become just as important as business branding.
We’d all agree that when we hear the names Adidas and Nike, 3 words come to mind. Sporty, current and up-beat. Simply put, that is branding. Amazon CEO and founder Jeff Bezos once said, "Your brand is what people say about you when you are not in the room." And it works just the same for an individual. We’ve collated a list of pointers and advice on how to create and grow your personal brand to improve your employability, particularly online.
As with anything, planning is a must. Ask yourself “Who would I like to be?” “How would I like to be portrayed?” “What would I like to be remembered for?” By asking yourself these questions, you can start creating the ideal version of you. By identifying what key traits you would like to have, you can start to remodel yourself and start setting yourself goals to work towards.
Put yourself in an employer’s shoes
Topresume.com said “Much in the same way you research companies to determine whether you want to make a purchase or use their services, employers dig deep and research you.” Our advice would be to Google yourself as this will give you an idea of what employers finds when they search for you too. In the majority of cases, your social media pages will appear, which leads us to our next point.
Be careful what you post online
Your social media profiles summarise you as a person online and the ‘you of today’ isn’t the same as the person you were 10 years ago. Our advice is to have a clear out of your social media, just like you’d have a clear out of your wardrobe. Be sure to remove any ancient posts or pictures that may come back to haunt you in the future.
Use LinkedIn to your advantage
If you don’t already have a LinkedIn account, we highly suggest creating one. Not only is it a fantastic platform to connect and interact with the right people within your industry, it’s also a great way to learn new things and keep up to date on all the latest industry news. Aim to stay active on LinkedIn, posting relevant articles to your sector and interacting with your connections. If you’re struggling to find content, you can try using the website Klout.
If you’ve got it, flaunt it
Depending on the type of work you do, you could create a website to display your talents. Creating a website nowadays couldn’t be easier. There are many sites that have templates for various purposes, industries etc. A great example would be Wix. They have designs for a wide range of industries where you can showcase your work at no cost. Say for example you’re a Graphic Designer, you have the ability to upload your designs quickly and easily into 1 of many templates that look slick and professional, with the freedom to make tweaks where necessary. This will maximise how much of your work you’re able to showcase including only a short link to your website on your CV.
Get involved in events
Whichever industry you work in, there’s a very high chance there’s an event being held this year within travelling distance. By attending as many as you can, it is not only an interesting learning experience, but it’s the perfect opportunity to network with other people within your industry. Sometimes it’s not necessarily what you know but who you know that will get your foot in the door.
Share your knowledge
Sharing knowledge is a great way to build trust and real, lasting relationships with your connections. It proves you know what you’re talking about and people are more likely to come to you if they need advice or information. You become a reliable and approachable source leading to recommendations and valuable connections from others in your field.
Building a personal brand isn’t easy but if you work hard at it, the hard work will pay off. We hope you found these tips useful and if you have any additional advice, we’d love to hear it! Join in the conversation on LinkedIn, Twitter and Facebook.
"Their knowledge of the industry, our organisation and their candidates is one of the leaders in the market and they have always been able to supply us with the right calibre of engineering candidates no matter what the discipline or regional location is.
First Recruitment Group’s service delivery has always been to a high standard and the customer service provided by the team has ensured that First Recruitment Group will remain a preferred supplier of engineering personnel to WorleyParsons on our future engineering projects."
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Global Engineering Consultancy
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Cavendish Nuclear Limited
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Simon Carves Engineering Ltd
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Haden Freeman Limited
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Meadow Vale Food Group
“I have worked with First Recruitment frequently over the last couple of years. Their ability to understand our business and support me in terms of recruitment has been excellent. Candidates are screened initially to meet our requirements and taken through the process in a professional way. I would have no hesitation in recommending First Recruitment to any employer who needs that little extra support in their recruitment process."
Bokomo Foods (UK) Limited
“I have found First Recruitment to be very efficient and professional in their approach to recruitment. They were able to gain an in depth understanding of the needs of our business and source high quality candidates. I would highly recommend their services to anyone with a recruitment need.”
"First Group are one of the key suppliers to Cobham. The team are quick to respond, friendly and professional, and as such have made a massive difference to the account. The team have supported and filled a variety of roles. Without hestitation I would recommend First."