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Marketing Manager

Location:
Greater London
Sector:
FMCG
Job Type:
Permanent
Salary:
£50k - 70k per year + Bonus
Reference:
073211

Role

Chemical Manufacturing Company

Duties and Responsibilities

•             Create and deliver all aspects of marketing strategies to drive brand awareness and ensure the best chance of success in a fast moving and dynamic sector.

•             Focus on user acquisition and brand loyalty across digital and off line platforms.

•             Perform SWOT analysis on existing brands and NPD.

•             Utilise consumer insight to inform our brand’s key behavioural growth objective, appropriate brand stretch and consumer needs to feed into the business NPD hopper.

•             Ensure all materials are aligned with the brand’s vision; develop content to engage the audiences, on and off line. 

•             Oversee visual direction and brand messaging across all distribution and communication channels.

•             Manage online and offline promotion-led campaigns, track and improve performance. 

•             Implement an overarching strategy for promotional calendar, which includes expos, music events and private parties.

•             Collaborate with cross-functional teams including NPD and Sales to drive results and meet performance objectives.

•             Create and manage a budget for the Brand and Marketing department.

•             Work to stick KPIs.

•             Present from on occasion to the Board and senior management.

 

Skills and Experience Required

•             5+ years of FMCG Brand Marketing experience required.

•             A degree in Marketing.

•             Have managed a team of more than 5 people.

•             Expert in all areas of Brand & Integrated Marketing, with proven experience on global or leading brands.

•             Experience managing the development of new brands and NPD/ NPI.

•             Analytical, comfortable analysing data, and using it to make informed decisions on new markets and product positioning.

•             Creative in development of campaigns, partnerships, and new approaches to consumer acquisition and retention.

•             High degree of initiative and focus to ensure that projects and completed OTIF.

•             Excellent written, verbal, and presentation skills.

•             Online retail experience preferred.

•             Good public speaking.

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